Predation Management South Africa aims to provide guidelines and advice to producers to manage predation in the most humane and environmentally sustainable manner, i.e. guide producers to integrated management. Producers are in fact not harming wildlife, but managing them.

The visuals provided on the website are aimed at the correct diagnosis and correct therapy.  This will enable producers to identify which species killed or maimed their livestock and apply humane, environmentally compatible remediation (therapy).  A large percentage of negative impacts from predation management emanates from incorrect diagnosis of species.

The PMSA also aims to communicate with consumers that predation management by livestock producers is approached in a responsible, scientific and sustainable manner.